The technology for forming a marketing management system of the enterprise

POD Reference

13 UA RE08 3SSC

Summary

A higher education establishment in Kyiv (Ukraine) has realized the technology for forming a marketing management system of the enterprise. The proposed methodology structures marketing activities at both strategic and tactical levels, introduces the system of marketing tools for the achievement of market objectives and improves the marketing of the company. The organization is looking for partners for consulting and training co-projects.

Description

The proposed technology for forming a marketing management system of the enterprise is based on the results of global and domestic research, and designed due to the features of marketing in Ukraine. Saturation of the commodity markets, globalization processes and crisis developments either at the scale of the global market or the industry or individual companies, require the strengthening of marketing as the management system of market activity of the enterprise.

The method consists in structuring the marketing activities at both strategic and tactical levels and the implementation of the marketing tools system for achieving the market goals of the enterprise.

Results of the development can be implemented at enterprises of all industries.

Current and Potential Domain of Application: Technology for forming a marketing management system of the enterprise can be effectively used in enterprises of all sectors (telephone services, computers, computer services, software, electronic components, industrial equipment and machinery, retail, manufacturing and sale of food and beverages, consumer goods, consumer services, transport services and transport, finance, insurance, real estate).

Advantages and Innovations

Implementation of the technology provides a more efficient marketing of the company. The technology is adapted for a specific enterprise during the implementation process.

Stage of Development

Already on the market

IPR status

Secret Know-how

Profile Origin

National R&D programme

Deadline Date

4/25/2015 12:00:00 AM

Technology Keywords

001002015 Knowledge Management, Process Management
011001 Socio-economic development models, economic aspects

Market Keywords

007002 Retailing
007004 Consumer Products
007005 Consumer Services
009002 Finance, Insurance and Real Estate

Type and Role of Partner Sought

- Type of partner sought:

- Specific area of activity of the partner:

- Task to be performed by the partner sought:

Type of Partnership Considered

Financial agreement
Technical cooperation agreement